Lanvin Blanc -

For the second consecutive season, Hartung Paris has supported the South Korean golf licence of Lanvin. ⁠

Hartung Paris has accompanied the management to guide them towards a creative artistic direction that respects Lanvin’s DNA while bringing a technical and sporty dimension linked to the practice of golf. ⁠


Artistic and Creative Direction

For this project, Hartung Paris carried out a complete and in-depth market study to provide Lanvin Blanc with keys to success for their first spring-summer collection.

This accompaniment was based on in-depth market and competition study to identify the trends and dynamics of the golfwear market in South Korea. Then we proceeded to analyze the upcoming directions to propose coherent and desirable design directions to follow for the launch of the collection.⁠