Helinox -
Le Mans Classic
2022 Edition
On the occasion of the 2022 edition of Le Mans Classic, we have created the connection between the Korean outdoor brand Helinox and the event, retrospective of the mythical 24 hours of Le Mans and gathering of historic cars.
This connection resulted in a capsule collection and the installation of a Helinox stand on site during the event.
DISCIPLINE OF EXPERTISE
Retail Strategy
Collaboration Design
Ideal to follow the race on the mythical circuit of the Sarthe, to picnic on the lawns in comfort; or simply to bring back a souvenir of this exceptional meeting.
