BRAND IDENTITY/ BRAND STRATEGY
USING OWN EXCLUSIVE WORKING AND ANALYSIS METHODS
RESULT:
Through new Brand Content, Brand Story and Evolution of DNA we create a stronger Differentiation to the Competition.
We create new Brand Names, Logos, Corporate Color Schemes and Brand Books.
INNOVATION
USING OWN EXCLUSIVE WORKING METHODS.
As well as using own propriety Innovations and third-Party Innovation.
RESULT:
Products with Innovative Design that are stronger than the Competition, while reducing Development Timing and Costs.
SUSTAINABILITY
Achieve true Ecology through REDUCE-REUSE-RECYCLE and CRADLE-TO-CRADLE Strategies
RESULT:
Improving the Footprint of your Brand.
PRODUCT DESIGN
RANGE PLAN:
Structure Product Lines and Segmentation, based on Market Research, Analysis and future Trends
RESULT:
Creates PR / Social Media Opportunities thanks to Conversation Pieces, which then cascaded down become essential Business Drivers
PRODUCT DESIGN: APPAREL
DESIGN:
Implement Brand Identity and DNA into Design Language. Integrate Innovation into Design and to elaborate strong Storytelling Ideas. Define specific Brand and Design features to then be translated into concrete Tools like: Fabrics and Materials, Cut-lines, Closures and Packing-systems. When choosing Colors we add Strategic Thinking to Trend Research to make it the Brands’s own Color
RESULT:
Designs which are exclusive to the Brands DNA, which differentiates from the Competition.
PRODUCT DESIGN:
HARD GOODS
DESIGN:
Implement Brand Identity and DNA into Design Language. Integrate Innovation into Design and to elaborate strong Storytelling Ideas. Define specific Brand and Design features to then be translated into concrete Tools like: Fabrics and Materials, Cut-lines, Closures and Packing-systems. When choosing Colors we add Strategic Thinking to Trend Research to make it the Brands’s own Color
RESULT:
Designs which are exclusive to the Brands DNA, which differentiates from the Competition.
PRODUCT DESIGN: FOOTWEAR
DESIGN:
Implement Brand Identity and DNA into Design language. Integrate Innovation into Design and to elaborate strong storytelling Ideas.
Define specific Brand and Design Features to then be translated into concrete Tools like: Fabrics and Materials, Cut-lines and Closures.When choosing Colors we add strategic Thinking to Trend research to make it the Brands’s own Color
RESULT:
Designs which are exclusive to the Brands DNA, which differentiates from the Competition.
GRAPHIC DESIGN: GRAPHICS AND ILLUSTRATION
DESIGN:
We implement Brand Identity and DNA into the Design Language which tells a strong Story.
RESULT:
Exclusive Graphics and Illustrations which attract and seduce the Audience
GRAPHIC DESIGN:
STYLE GUIDE
DESIGN:
We implement Brand Identity and DNA into the Design Language which tells a strong Story.
RESULT:
Commercial Target:
Exclusive Graphics and Illustrations which attract the Audience. Industrial Target: To ease the Implementation by Licensees with ready-to-use brand-respecting Graphics.
GRAPHIC DESIGN: COLLABORATIONS
DESIGN:
With Hartung Paris’ world-wide Relations within Industries including Luxury, Sports and Streetwear we are able to connect Brands together. We implement the respective Brand Identities into the Project to tell a strong Story.
RESULT:
Marketing Target:
Increase both Brands Brand-Awareness to new Audiences
Commercial Target:
Drive additional Sales in new Distribution Channels
GRAPHIC DESIGN: PACKAGING
DESIGN:
We implement the Brand Identity into the Project, telling strong Stories thanks to an innovative Approach. We have close Relationships with Manufacturers to drive an efficient Development and Production Process. We support environmentally correct Packaging, by applying the Cradle-to-Cradle Approach.
RESULT:
Marketing Target:
Leverage the Brands Brand-Awareness and Product Concepts
Environmental Target:
Reduce the Brands Footprint.
DEVELOPMENT
Driving Innovation with the selected Suppliers / Manufacturers from the very Start. Working with your nominated Suppliers or we also have a Pool of Manufacturers available for your Selection. Once prototypes are made we assist Prototype Reviews and Fittings.
Feedback, improve and correct the Designs during the Development phase.
RESULT:
Efficient Industrialization Process, ensuring a harmonious and satisfying Product thanks to precise Tech-Packs and diligent follow up with your Team.
DEVELOPMENT
TECH PACKS:
We provide complete Tech-Packs, Including clear and clean Annotations, 3D Constructions, Print Patterns, Details and Trimming in real Size.
We do not offer true BOM (Bill of Material) nor do we offer Size Specification or Gradation.
RETAIL: EXHIBITIONS
We think and work ‘WITH THE FINAL IMPACT IN MIND’.
We design and elaborate:
-Exhibition and Trade Shows
– Marketing Tools
RESULT:
Brand-related strong Stories which become alive thanks to attractive and efficient Thinking.
Attract existing and future Customers to create a stronger Presence whether this is being physical or online.
RETAIL: EVENTS
We think and work ‘WITH THE FINAL IMPACT IN MIND’.
With Hartung Paris’ world-wide Relations within Industries including Luxury, Sports and Streetwear we are able to connect Brands together. We implement the respective Brand Identities into the Project to tell a strong Story.
RESULT:
Marketing Target:
Leverage the Brands Brand-Awareness and Product Concepts
Commercial Target:
Drive additional sales in new Distribution Channels.
RETAIL
We think and work ‘WITH THE FINAL IMPACT IN MIND’.
We design and elaborate:
– Architecture (Stores, Pop-Ups and Shop in Shop)
– Social Media
– Website
RESULT:
Brand-related Strong Stories become alive thanks to attractive and efficient Thinking. Attract existing and future Customers even stronger.
